Wind River Newsroom

Wind River Receives 2012 MarketTools ACE (Achievement in Customer Excellence) Award

Marks Fourth Consecutive Year Company Receives Prestigious Award for Customer Satisfaction

ALAMEDA, Calif. — March 14, 2012 — Wind River, a world leader in embedded and mobile software, today announced that it has been recognized with a 2012 MarketTools ACE (Achievement in Customer Excellence) Award, recognizing the company’s achievement in customer satisfaction for worldwide customer support. This marks the fourth consecutive year Wind River has been recognized for customer excellence with a MarketTools ACE Award.

The MarketTools ACE Awards program recognizes outstanding achievement in customer, employee and partner satisfaction. To be eligible for a 2012 MarketTools ACE Award, clients must have conducted one or more surveys to assess customer satisfaction, employee satisfaction, or partner satisfaction between October 1, 2010 and September 30, 2011. Qualifying performance is determined by a combination of customer satisfaction mean scores and top-box rating percentages maintained during at least a six-month timeframe during the eligibility period. Wind River earned a 2012 MarketTools ACE Award based on overall satisfaction with Wind River customer support by its global customer base.

“Leading global organizations have been relying on Wind River to deliver proven embedded systems for nearly three decades -- and with a constantly evolving market landscape, the ability to ensure world-class customer service and support has been a key competitive differentiator for Wind River,” said Barry Mainz, chief operating officer at Wind River. “Receiving this award for the fourth consecutive year is a distinct honor that underscores Wind River’s commitment to continually improve and provide a superior customer experience.”

"We are delighted to recognize Wind River as a leader in applying the knowledge gained from its voice of the customer program to improve overall business results,” said Scott Arnold, President and CEO of MarketTools, Inc. “We are proud that Wind River relies on MarketTools CustomerSat for its enterprise feedback management initiatives.”

About Wind River
Wind River, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC), is a world leader in embedded and mobile software. Wind River has been pioneering computing inside embedded devices since 1981 and its technology is found in more than 1 billion products. Wind River is headquartered in Alameda, Calif., with offices in more than 20 countries. To learn more, visit Wind River at or on Facebook.

About MarketTools, Inc.
MarketTools is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit:

Wind River is a trademark or registered trademark of Wind River Systems, Inc. and its affiliates. Other names may be the trademarks of their respective owners.

Contact Information
Jessica Miller
Director, Global Communications