Wind River Newsroom

MEDIA ADVISORY: Wind River Discusses the Role of Device Software Optimization in Automotive Telematics at 5th Annual Telematics Detroit Show May 16-17, 2005

Wind River Systems, Inc. (NASDAQ: WIND), the global leader in Device Software Optimization (DSO), today announced that John Bruggeman, Wind River’s chief marketing officer, will be delivering a keynote address at Telematics Detroit entitled "Will Convergence Kill Your Company?" The keynote will discuss the impact convergence will have on a company's business model and how implementing a DSO strategy will help automotive telematics manufacturers stay ahead of the curve while keeping on schedule and under budget.

In addition, John Fanelli, Wind River's vice president, product management and planning, will be hosting a panel discussion on optimizing software development through partnerships, standardization, and openness. The panelists will discuss how to leverage hardware and software partnerships to optimize the telematics development processes while reducing complexity, risk, and time to market.

Telematics Detroit Show 2005
Laurel Manor
39000 Schoolcraft Road
Livonia, Michigan 48150

Keynote: Will Convergence Kill Your Company?
Tuesday, May 17, 2005
11:00 a.m. — 11:30 a.m. CST

Panel: Partner or Perish: Optimizing your software development strategy through partnerships, standardization and openness
Monday, May 16, 2005
3:30 p.m. — 4:00 p.m. CST

Next-generation telematics devices are rapidly integrating communication, information, navigation and entertainment functionality into one car information system. As the complexity of software development soars, so does the pressure to create high quality, highly reliable and highly secure automotive telematics. Device Software Optimization meets this pressure by providing cheaper, faster, and more reliable technologies for developers to differentiate their products against their competitors.

Both the keynote speech and panel discussion will address the steps developers need to take in order to maintain competitive advantages. John Bruggeman and John Fanelli will share their thoughts on what companies can do to deliver their best products with the right components in order to guarantee success.

For further information or to schedule a meeting with Wind River, please contact Wind River public relations at

For more information about the Telematics Detroit conference, please visit

About Wind River
Wind River is the global leader in Device Software Optimization (DSO). Wind River enables companies to develop and run device software better, faster, at a lower cost and more reliably. Wind River Platforms are pre-integrated, fully standardized enterprise-wide development solutions. They reduce effort, cost and risk, and optimize quality and reliability at all phases of the device software development process from concept to deployed product.

Founded in 1981, Wind River is headquartered in Alameda, California, with operations worldwide. To learn more, visit Wind River at or call Wind River at 1-800-872-4977.

Contact Information
Jessica Miller
Director, Global Communications