Tailored Development Platform Speaks to Industry Demand for Shift from Tactical to Strategic Embedded Software Development Approach

Alameda, CA--August 25, 2003--Wind River Systems, Inc. (Nasdaq: WIND), the worldwide market leader in embedded software and services, today announced CUSTOMER SPECIFIC PLATFORMS (CSPs), the next step in Wind River's integrated embedded platform strategy. Through a CSP engagement, Wind River's global professional services now offers a systematic program to develop, deliver and maintain an integrated configuration of tools & embedded technologies that fits a customer's specific business and timescale needs.

"The CUSTOMER SPECIFIC PLATFORMS tightly integrates WIND RIVER PLATFORMS with its deep professional services expertise to create a springboard to faster time to market and more time in market for its customers' products," said Paul Zorfass, sr. analyst IDC/FTI. "A highly tailored CUSTOMER SPECIFIC PLATFORM enables Wind River's customers to strategically enhance and accelerate their product development and competitive advantage through custom integration and optimization."

CUSTOMER SPECIFIC PLATFORMS take Wind River's integrated embedded platform strategy one-step further by offering the ability to enhance a WIND RIVER PLATFORM through customer unique integration, extension and optimization. A CUSTOMER SPECIFIC PLATFORM will be delivered by Wind River's professional services team, which will work as a strategic partner alongside the customer to do the following:

"A CUSTOMER SPECIFIC PLATFORM engagement maximizes the customer's ability to leverage Wind River's technology base and continuing research and development investment to meet exact requirements of the customer's product teams--not just once, but over multiple generations of development," said Brad Murdoch, vice president and general manager of services at Wind River. "Wind River has the market knowledge and proven delivery capability to anticipate and analyze customers' needs and create tailored solutions to meet those needs."

For more information about CUSOMER SPECIFIC PLATFORMS, please visit

About Wind River
Wind River is the worldwide leader in embedded software and services. It is the only company to provide market-specific embedded platforms that integrate real-time operating systems, development tools and technologies. Wind River's products and professional services are used in multiple markets including aerospace and defense, automotive, digital consumer, industrial, and network infrastructure. Wind River provides high-integrity technology and expertise that enables its customers to create superior products more efficiently. Companies from around the world turn to Wind River to create the most reliable products and to accelerate their time to market.

Founded in 1981, Wind River is headquartered in Alameda, California, with operations worldwide. To learn more, visit Wind River at or call Wind River at 1-800-872-4977.

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Wind River Systems and the Wind River Systems logo are trademarks of Wind River Systems, Inc., and VxWorks is a registered trademark of Wind River Systems, Inc. All other names mentioned are trademarks, registered trademarks or service marks of their respective companies.

Contact Information
Jessica Miller
Director, Global Communications

Jessica Miller
Director, Global Communications
+1 510-749-2727

Isabelle Denis
Public Relations Manager

Sam Hsu

Kyoko Kato
B-comi Ltd. (for Wind River)

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Wind River, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC), is a world leader in embedded and mobile software. Wind River has been pioneering computing inside embedded devices since 1981 and its technology is found in more than 500 million products