Wind River Expands Sales Channel with Industry Leading Distributor--The Memec Group
Reseller Partnership Enables Developers To Gain Greater Access to Wind River Technology
Alameda and San Diego, CA — February 10, 2003 — Wind River Systems, Inc. (Nasdaq:WIND), the worldwide market leader in embedded software and services, and The Memec Group, a global specialist semiconductor distributor, today announced that the two companies entered into an agreement through which The Memec Group will promote, sell and support Wind River technology. Complementing Wind River's direct sales and support organization, this agreement will provide The Memec Group customers with access to Wind River technology, helping to decreases product acquisition time and accelerate the development cycle.
Under the terms of the agreement, The Memec Group can sell Wind River's visionICE II, visionPROBE II, visionTRACE II;and Diab™ C/C++ Compiler. Currently, The Memec Group will sell Wind River technology into the Americas, but plans to extend the agreement to encompass global markets.
The Memec Group is the world's largest specialist semiconductor distributor and the first distributor to resell Wind River technology in the Americas. The Memec Group and its companies–Insight, Impact and Unique–operate worldwide in 42 countries and represent leading developers and manufacturers of advanced semiconductors and intellectual property, including ARM, Agere, AMCC, Cirrus Logic, Hifn, IBM, IDT, Toshiba, and Xilinx–all of whom are Wind River partners.
"By offering Wind River technology through The Memec Group, developers gain easy access to microprocessors and software simultaneously, which speeds their development cycle," said Ken Edoff, Wind River's vice president of sales for the Americas. "This partnership illustrates Wind River's commitment to providing our customers choice as to where they buy Wind River products and illustrates our commitment to expanding our sales channels. We look forward to working with The Memec Group."
"Wind River technology complements The Memec Group's portfolio of suppliers and provides our customers with support tools that get their products to market quicker, " said David Ashworth, president and CEO, The Memec Group. "And with a similar focus on markets such as industrial, consumer, and communications, we look forward in going to market together."
About Wind River
Wind River is the worldwide leader in embedded software and services. It is the only company to provide market-specific embedded platforms that integrate real-time operating systems, development tools and technologies. Wind River's products and professional services are used in multiple markets including aerospace and defense, automotive, digital consumer, industrial, and network infrastructure. Wind River provides high-integrity technology and expertise that enables its customers to create superior products more efficiently. Companies from around the world are standardizing on Wind River, creating the most reliable products while also accelerating their time to market.
Founded in 1981, Wind River is headquartered in Alameda, California, with operations worldwide. To learn more, visit Wind River at http://www.windriver.com or call Wind River at 1-800-872-4977worldwide.
About The Memec Group
The Memec Group encompasses three specialist semiconductor distribution companies, Impact, Insight and Unique. Each company focuses on a finite number of supplier partners, thus enabling superior product knowledge and unparalleled demand creation capabilities. Although Memec companies operate independently, they all rely on Memec United, the global logistics and EMS services division, and Memec Design, the design and engineering division, to offer original equipment manufacturers complete semiconductor solutions. Located throughout 42 countries, The Memec Group companies collectively represent over 200 developers and manufacturers of advanced semiconductors and intellectual property. With recent start-ups and acquisitions in Japan and Eastern Europe, Memec continues to expand its presence to emerging key areas of the global semiconductor market. Go to www.memec.com for more information.
Wind River Systems, the Wind River Systems logo, VxWorks, and Tornado are registered trademarks, and How Smart Things Think is a trademark of Wind River Systems, Inc. All other names mentioned are trademarks, registered trademarks, or service marks of their respective companies.
Director, Global Communications