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Samsung Transitions to Wind River's Production Free Business Model And Selects Platform for Consumer Devices


ALAMEDA, Calif.--May 3, 2004--Wind River Systems, Inc. (Nasdaq:WIND), the global leader in device software optimization (DSO), today announced that Samsung Electronics' Digital Media Business, a global leader in digital convergence technologies has selected Wind River's Platform for Consumer Devices as the major device software platform for future product development. Samsung also is an early adopter of Wind River's new production license free enterprise license business model, enabling it to easily leverage the class-leading technologies within Wind River's platform to develop a wide range of digital consumer electronics.

Samsung Electronics' Digital Media (DM) business develops a wide array of digital consumer electronics, including digital televisions, digital set top boxes, DVD Players and recorders, digital home audio players, and home and office printers.Selecting a reliable and scalable embedded foundation and software development tools for such a wide range of products is a complex technical and business challenge. After significant evaluation of many options, Samsung DM chose Wind River's Platform for Consumer Devices as the foundation for digital consumer electronics devices.

Kil Su Eo, vice president at Samsung Electronics, Digital Media Business said, "Wind River's Platform for Consumer Devices provides us with a reliable and modular base from which we can develop a complete range of devices from resource constrained portable digital audio MP3 players to feature-rich digital televisions. We are very pleased to work with the leader in device software optimization, and plan to continue to leverage Wind River products."

Samsung also evaluated key business criteria, and found Wind River's new production license free business model complementary to their needs. The enterprise-licensing model will enable the Digital Media Business to add new product lines quickly using Wind River's Platforms with no additional cost in a product's bill of materials.

This agreement builds upon and cements a long-standing history of successful product deployment between the two companies. Products from Samsung Digital Media Business with Wind River's device software include a wide array of DVD players and recorders, digital set top boxes, digital televisions, digital Imaging printers and digital video on demand recorders.

"Wind River is enabling a connected home, where consumers can easily and reliably share data, video and audio throughout the house. By providing a reliable and scalable development platform, Wind River allows Samsung to continue to bring innovative products to market quickly," said Sayeed Choudhury, director of business development for Wind River's digital consumer group. "We are also pleased to announce that Samsung is the first leading consumer electronics manufacturer to leverage Wind River's new production license free business model, thereby optimizing the software within each product."

About Wind River
Wind River is the market leader in device software optimization. Wind River enables companies to develop and run software faster, better, at a lower cost and more reliably. Wind River Platforms tightly integrate a rich set of market-leading operating systems, development tools and middleware with services to provide a complete foundation that meets the specific requirements of a vertical market. Wind River's products and professional services are used in multiple markets including aerospace and defense, automotive, digital consumer, industrial, and network infrastructure. Companies from around the world turn to Wind River to create the most reliable products and to accelerate their time to market.

Founded in 1981, Wind River is headquartered in Alameda, California, with operations worldwide. To learn more, visit Wind River at www.windriver.com or call Wind River at 800-872-4977.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 75,000 people in 8 7 offices in 4 5 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit www.samsungelectronics.com

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Wind River Systems and the Wind River Systems logo are trademarks of Wind River Systems, Inc., and VxWorks is a registered trademark of Wind River Systems, Inc. All other names mentioned are trademarks, registered trademarks or service marks of their respective companies.


Contact Information
Jessica Miller
Director, Global Communications

Jessica Miller
Director, Global Communications
+1 510-749-2727
jessica.miller@windriver.com

Isabelle Denis
Public Relations Manager
+33-1-6486-6664
isabelle.denis@windriver.com

Sam Hsu
+86-10-64398185
sam.hsu@windriver.com

Kyoko Kato
B-comi Ltd. (for Wind River)
+81-3-6807-2033
pr@b-comi.jp

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Wind River, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC), is a world leader in embedded and mobile software. Wind River has been pioneering computing inside embedded devices since 1981 and its technology is found in more than 500 million products