Global Technology Leaders Launch GENIVI Alliance to Develop an Open Source In-Vehicle Infotainment Platform

Industry Collaboration Will Accelerate Innovation and Time-to-market While Reducing Development Costs

San Ramon, Calif., Mar. 2, 2009 — Leading automobile manufacturers and suppliers announced
today the formation of the GENIVI Alliance, a non-profit organization committed to driving the
development and broad adoption of an open source In-Vehicle Infotainment (IVI) reference
platform. The new alliance will unite industry-leading automotive, consumer electronics,
communications and application development companies investing in the IVI market and driving
innovation. The effort will result in both reducing time-to-market and total cost of ownership.

GENIVI Alliance founding members BMW Group, Delphi, General Motors Corp., Intel,
Magneti Marelli, PSA Peugeot Citroën, Visteon Corp., and Wind River are collaborating to
create a shared GENIVI platform - a common software architecture that is scalable across
product lines and generations. The GENIVI platform will accelerate the pace at which
automakers can deliver new solutions, bringing them closer to the lifecycle of consumer devices,
and accelerating new business models, such as connected services.

"GENIVI will challenge the traditional approach of proprietary solutions and spawn a
level of creativity not yet seen in this segment," said Graham Smethurst, GENIVI spokesperson
and BMW Group General Manager, Infotainment and Communication Systems. "Collaborating
on a common reference platform in non-differentiating areas of the architecture will allow
GENIVI members to focus on the development and integration of innovative customer
functionality."

Read the full GENIVI press release »

Read more about Wind River's role in GENIVI »


Contact Information
Jessica Miller
Director, Global Communications

Jessica Miller
Director, Global Communications
+1 510-749-2727
jessica.miller@windriver.com

Isabelle Denis
Public Relations Manager
+33-1-6486-6664
isabelle.denis@windriver.com

Sam Hsu
+86-10-64398185
sam.hsu@windriver.com

Kyoko Kato
B-comi Ltd. (for Wind River)
+81-3-6807-2033
pr@b-comi.jp

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Wind River, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC), is a world leader in embedded and mobile software. Wind River has been pioneering computing inside embedded devices since 1981 and its technology is found in more than 500 million products