Wind River and The Weather Channel Team to Create New, Broadcast TV Localization Delivery System
- Highly optimized device software enables customized, localized programming feeds and targeted content through IntelliStar
ALAMEDA, Calif.--March 29, 2004--Wind River Systems, Inc (NASDAQ: WIND), the global leader in device software optimization (DSO), today announced that The Weather Channel engaged Wind River for product development and realization of their new IntelliStar system--a next-generation, geography-specific TV programming system and device. By relying on Wind River to develop the Thunderstorm PCI card, the brains of the IntelliStar, The Weather Channel leveraged Wind River's device software expertise and technology portfolio to architect, develop, deliver and field test the IntelliStar. IntelliStar will be used by TV program distributors nationally, including Cox Communications, Comcast Communications, DirecTV, Charter Cable, and National Cable Television Cooperative.
IntelliStar is the basis of the next generation WEATHER STAR®, The Weather Channel's unique broadcast localization system. The localization of broadcasts allows The Weather Channel to target relevant weather, programming and advertising content to its viewers. Some 2,000 IntelliStar-based systems will be deployed to cable headends across the country reaching an estimated 50 million viewers by the fall of 2004.
"The IntelliStar provides our customers with immediate enhancements and opens the way for future programming advances and support for new revenue services," said Brian Shield, executive vice president and Chief Information Officer at The Weather Channel. "Wind River provided us with he device software and services expertise that were required to reach a new level of programming advances that include robust content and sophisticated localization capabilities. By using Wind River's services, we were able to get IntelliStar to market on time and with a reduced bill of materials (BOM)."
The IntelliStar provides sophisticated capabilities in television broadcasting with support for localized and targeted content. Technically, the IntelliStar device can support SDI or analog video input, render real-time graphics and play stored content (e.g. data, movie files, ads, etc.) providing a richer, more contextually relevant experience for the viewer. All of the content generated or played through the IntelliStar can be output on the analog and digital-tier simultaneously allowing the IntelliStar to easily interoperate within a digital cable head-end.
"By leveraging Wind River's expertise in software optimization, The Weather Channel was able to deliver this next generation product more efficiently and set the stage for future revenue opportunities," said Brad Murdoch, vice president of Alliances for Wind River.
About Wind River
Wind River is the market leader in device software optimization. Wind River enables companies to develop and run software faster, better, at a lower cost and more reliably. Wind River Platforms tightly integrate a rich set of market-leading operating systems, development tools and middleware with services to provide a complete foundation that meets the specific requirements of a vertical market. Wind River's products and professional services are used in multiple markets including aerospace and defense, automotive, digital consumer, industrial, and network infrastructure. Companies from around the world turn to Wind River to create the most reliable products and to accelerate their time to market.
Founded in 1981, Wind River is headquartered in Alameda, California, with operations worldwide. To learn more, visit Wind River at www.windriver.com or call Wind River at 1-800-872-4977.
About the Weather Channel
The Weather Channel, a 24-hour weather network, is seen in over 87 million U.S. households. Its Web site, weather.com, attracts 20 million unique users per month and is consistently ranked among the Top 15 of all Web sites by Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network distributed to almost 7 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.
Wind River Systems and the Wind River Systems logo are trademarks of Wind River Systems, Inc., and VxWorks is a registered trademark of Wind River Systems, Inc. All other names mentioned are trademarks, registered trademarks or service marks of their respective companies.
Director, Global Communications