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Advancements in converging telecommunications and information processing in automotives have made driving safer and drivers more connected. Now, with the advent of the "Internet of Things," where vehicles and devices communicate with each other directly, the role telematics plays will no doubt be even more important.

According to Gartner, by 2016 62% of passenger vehicles will ship with factory-installed telematics. This represents a huge opportunity for device manufacturers, but also a great challenge. New use cases such as cargo and fleet management, emergency warning systems, usage-based insurance, and more are being developed as telematics technology advances. All these use cases rely on secure connectivity and consolidation in a user-friendly interface that ensures driver safety. Wind River® solutions deliver the secure and manageable connectivity that makes these developments possible while addressing the business issues below.

Business Issues

Driver Safety
All automotive system design must make driver safety its first priority. Device manufacturers need to find a delicate balance between fulfilling customer desires and creating driver distraction.

HMI Optimization
A good human-machine interface (HMI) design provides intuitive information delivery without distracting the driver. This goal is becoming more challenging as the complexities of in-vehicle infotainment (IVI) systems grow and there are more and more data and connected devices to be processed and prioritized.

Software Security
As vehicles become information hubs servicing drivers and passengers, software security issues also become a vital concern in automotive software development. If the system is hacked, driver privacy and security can both be jeopardized.

Integrating more mobile devices into car infotainment systems is an irreversible trend. At the same time, the need for connectivity between vehicle telematics, software buses, phones, Wi-Fi, and more will continue to grow as we move into the age of the Internet of Things. Device manufactures must have a clear strategy to provide future-proof solutions.

Location-Based Services
With more and more vehicles equipped with navigation systems that have location-based databases, drivers today expect their car's infotainment system to provide information about local interests to help them find what they need, where they need it.

Keeping up with Consumer Electronics Development
Consumer electronics are constantly evolving. The life cycle of the average consumer device is only about three to six months, whereas automotive IVI devices require about two years to develop due to stringent safety concerns and complex functional use cases. Delivering products that meet customer expectations with automotive reliability and complexity is not an easy task.

Software Integration and Reliability
As vehicle software becomes more complex (modern automobiles require over 10 million lines of code), integrating different systems and ensuring they provide reliable performance becomes more and more challenging. Companies must rely on proven integration and quality release processes to manage these demands.

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Wind River, a wholly owned subsidiary of Intel Corporation (NASDAQ: INTC), is a world leader in embedded and mobile software. Wind River has been pioneering computing inside embedded devices since 1981 and its technology is found in more than 500 million products