Collaboration, Collaboration, Collaboration!
![Genard_lg Genard_lg](https://blogs.windriver.com/content/images/images-o/6a00d83451f5c369e2014e8828ac33970d-800wi.jpg)
We have all seen reports, studies or have first hand experiences about projects
![Tree_swing_70s Tree_swing_70s](https://blogs.windriver.com/content/images/images-o/6a00d83451f5c369e201538e3520cb970b-400wi.jpg)
falling apart. One of my favorite illustrations about this phenomenon is the well-known “tree swing picture.” Interesting to note that it dates from the 1970’s… I guess there are things that never change!
Seriously, humor often comes from a seed of truth. In the case of this comic strip, the core issue is communication and mutual understanding between teams. Speaking the same language is not a guarantee that teams are intelligently working together. Even when using plain and simple English (although, the existence of “simple” English is debatable), we frequently witness a lack of understanding between hardware and software teams. Why?